Over the last two and a half years one of the things I have spent a lot of time on has been understanding the features of agile organisation. Here I will share my learnings on the 5 pillars that are required for constructing an agile organisation.
What an amazing time we had last night in our collaborative effort between APM, the Marketing Agility Community and Fastuna, creating ideas on community service initiatives that could be rolled out nationwide to support people in this Covid-19 era.
Believe it or not, you can actually hold a quick idea generation session online then test the ideas with consumers online. All of that in just a few hours and you will end up with real viable options that the business can put into development.
Fastuna ran a short survey in five markets over the weekend (May 2−3, 2020), asking people about their mood, lives, attitudes and projects planned for after the lockdown. Here is a summary of the main findings. The full reports are available via links following individual country summaries.
To advertise or not to advertise? That is the question many companies are asking right now. Is it wise to spend advertising money and if yes, how? Our view is that ad testing can and should be done now. That is why we decided to check if we are right and test a few ads, some of which have not been tested before launch.
Fastuna ran a short survey in five markets on the 24th of March 2020, asking people about their lives, attitudes and behaviours in the situation of uncertainty. Here is a short summary of what they said.
One of the consequences of the Coronavirus restrictions is that many organisations are suddenly having to operate in new ways. For many it is unsettling and overwhelming at best. However, at the same time change is always an opportunity to learn and do things better. In the context of consumer insights, companies are having to review their current approaches and many consider new ones, such as agile research.
When you shift your language from fail fast to learning early, your mindset shifts too. Fears go away and curiosity and ambition take its place. Read our case study about a tough yet insightful workshop where brave teams agreed to rapid testing of their ideas only 48 hours after conceiving them. Also see a report of a real live test to see just how differently similar ideas can perform.
Marketing plans are the glue that connects the strategy with the implementation, and the vision with the reality. But, if your team looks as if it's only just keeping up with the pace, then the ongoing precision and control that an Agile approach offers might just help.
This years Festival of Marketing was all about the customer. Customer experience and customer focus are at the centre of every business model, even in the in the most traditional industries. And businesses are changing to accommodate that and to be able to respond to customer needs fast. It is no longer about being better than competition because that isn't enough, it is about becoming better than you were yesterday, much better... and faster.
You could be proactive and make an impact when change is happening. It is about taking personal responsibility for your success despite the external factors, because if you can't change the circumstances change perspective and understand that you have a choice of how and if to act. It is quite empowering if you think about it! Read our second tip on how to cope with change and turn the uncertainty to your advantage.
It is an era of change. Small, naturally agile startups are emerging like mushrooms after a summer's shower. They are able to innovate quickly by responding to consumer needs. Thus disrupting the the lay of the land and taking market share away from larger companies. Pushing them to transform towards a more responsive system themselves. Read our first tip on how to cope with change and turn the uncertainty to your advantage.
F1 teams can change tyres in under 2 seconds while for us, regular drivers, it takes nearer 2 hours. What is it about them that allows for such efficiency? And what do agile working practices and sensors in F1 cars have in common?
You were testing different creative or product ideas where all of the options scored the same. You need to figure out what to do next with these results. Or you may be required to select only one option no matter what and support it by solid reasoning and evidence. Here is a simple checklist that you can go through if all of your options have similar or equal overall scores.
How can leaders create agile organisations with emotional humans naturally resistant to change? Fortunately, unlike Vulcans, we don't have to suppress our emotions… Also, fortunately, we do not have to use the Vulcan greeting, - how do you make your fingers separate like that anyway…?
I've always been keen on testing ads and ideas on a wide target audience. On one hand it helps to confirm that we haven't made a mistake when selecting our TA. On the other, it is important to evaluate the full financial potential of an idea and that can only be done when testing on a full base of potential consumers.
An advertising manager received creative ideas for a promotion. None of them stood out but one had to be selected within a couple of days. A manager decided to test on the Fastuna platform and here is what came of it.
We all like to use simple tools, easy technology and internet services. What if it were also possible to simplify market research, which otherwise requires considerable expertise? Let's look at how a simplified approach can influence speed and results.
A development manager discussed her new service idea with the team, but it gained no traction. They had doubts about the idea's potential, but the manager saw it she just needed evidence to back it up. A quick test via the Fastuna platform cleared all concerns.
The marketing director presented the new packaging designs to the managing director. He didn't like them. However, the decision had to be made before end of day. How did the Product Design solution help settle the disagreement?
Launching Fastuna created a buzz within the research community. We could see how impressed many people were with the concept while clients who tried the tool gave especially good feedback. People asked us how it all started and why. So, let me answer all of the questions in order.