Launching Fastuna created a buzz within the research community. We could see how impressed many people were with the concept while clients who tried the tool gave especially good feedback. People asked us how it all started and why. So, let me answer all of the questions in order.
This years Festival of Marketing was all about the customer. Customer experience and customer focus are at the centre of every business model, even in the in the most traditional industries. And businesses are changing to accommodate that and to be able to respond to customer needs fast. It is no longer about being better than competition because that isn't enough, it is about becoming better than you were yesterday, much better... and faster.
The marketing director presented the new packaging designs to the managing director. He didn't like them. However, the decision had to be made before end of day. How did the Product Design solution help settle the disagreement?
An advertising manager received creative ideas for a promotion. None of them stood out but one had to be selected within a couple of days. A manager decided to test on the Fastuna platform and here is what came of it.
A development manager discussed her new service idea with the team, but it gained no traction. They had doubts about the idea's potential, but the manager saw it she just needed evidence to back it up. A quick test via the Fastuna platform cleared all concerns.
You were testing different creative or product ideas where all of the options scored the same. You need to figure out what to do next with these results. Or you may be required to select only one option no matter what and support it by solid reasoning and evidence. Here is a simple checklist that you can go through if all of your options have similar or equal overall scores.
I've always been keen on testing ads and ideas on a wide target audience. On one hand it helps to confirm that we haven't made a mistake when selecting our TA. On the other, it is important to evaluate the full financial potential of an idea and that can only be done when testing on a full base of potential consumers.
F1 teams can change tyres in under 2 seconds while for us, regular drivers, it takes nearer 2 hours. What is it about them that allows for such efficiency? And what do agile working practices and sensors in F1 cars have in common?
We all like to use simple tools, easy technology and internet services. What if it were also possible to simplify market research, which otherwise requires considerable expertise? Let's look at how a simplified approach can influence speed and results.
How can leaders create agile organisations with emotional humans naturally resistant to change? Fortunately, unlike Vulcans, we don't have to suppress our emotions… Also, fortunately, we do not have to use the Vulcan greeting, - how do you make your fingers separate like that anyway…?