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Pavel Shegolev
10 Jan 2019
Launching Fastuna created a buzz within the research community. We could see how impressed many people were with the concept while clients who tried the tool gave especially good feedback. People asked us how it all started and why. So, let me answer all of the questions in order.
Maria Soroka
16 Oct 2019
This years Festival of Marketing was all about the customer. Customer experience and customer focus are at the centre of every business model, even in the in the most traditional industries. And businesses are changing to accommodate that and to be able to respond to customer needs fast. It is no longer about being better than competition because that isn't enough, it is about becoming better than you were yesterday, much better... and faster.
Neil Harwood
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Andrey Sychev
17 Apr 2019
Going the controversial way when developing your creative ideas is very tempting. But you have to be smart when pushing boundaries. There is the right way to do this.
Fastuna
11 Jan 2019
The marketing director presented the new packaging designs to the managing director. He didn't like them. However, the decision had to be made before end of day. How did the Product Design solution help settle the disagreement?
Fastuna
15 Apr 2019
The creative director and his team came up with 10 ideas for a promo campaign. Only three were required to go to the next stage. How Fastuna helped select the ones with the most potential.
Fastuna
18 Jan 2019
An advertising manager received creative ideas for a promotion. None of them stood out but one had to be selected within a couple of days. A manager decided to test on the Fastuna platform and here is what came of it.
Fastuna
16 Jan 2019
A development manager discussed her new service idea with the team, but it gained no traction. They had doubts about the idea's potential, but the manager saw it she just needed evidence to back it up. A quick test via the Fastuna platform cleared all concerns.
Andrey Sychev
15 Mar 2019
You were testing different creative or product ideas where all of the options scored the same. You need to figure out what to do next with these results. Or you may be required to select only one option no matter what and support it by solid reasoning and evidence.
Here is a simple checklist that you can go through if all of your options have similar or equal overall scores.
Maria Soroka
12 Mar 2019
The modern business world is like a stormy sea - constant waves of change and high speeds. In this climate you have to be able to make decisions quickly and effectively.

Olga Keating
Pavel Shegolev
18 Feb 2019
I've always been keen on testing ads and ideas on a wide target audience. On one hand it helps to confirm that we haven't made a mistake when selecting our TA. On the other, it is important to evaluate the full financial potential of an idea and that can only be done when testing on a full base of potential consumers.


Neil Harwood
1 Apr 2019
Agile research tools are fast becoming a personal assistant for marketing professionals.
What do Alexa and Fastuna have in common?
Olga Keating
13 Mar 2019
Would you lick an iron frying pan in order to replenish your blood iron?
Neil Harwood
18 Mar 2019
F1 teams can change tyres in under 2 seconds while for us, regular drivers, it takes nearer 2 hours. What is it about them that allows for such efficiency? And what do agile working practices and sensors in F1 cars have in common?
Pavel Shegolev
17 Jan 2019
We all like to use simple tools, easy technology and internet services. What if it were also possible to simplify market research, which otherwise requires considerable expertise? Let's look at how a simplified approach can influence speed and results.
Olga Keating
25 Feb 2019
How can leaders create agile organisations with emotional humans naturally resistant to change? Fortunately, unlike Vulcans, we don't have to suppress our emotions… Also, fortunately, we do not have to use the Vulcan greeting, - how do you make your fingers separate like that anyway…?


Pavel Shegolev
15 Jan 2019
Thoughts about speed in business and about our Fastuna platform which we created to help marketeers and product owners faster meet their objectives.