Possibly due to being slightly behind the curve on the spread of the virus US consumers still make frequent shopping visits. Also, the USA
is on par with Italy for stocking up with food, however this could be partially down to the culture, facilitated by larger houses and storage.
People are undecided about whether or not to trust the government. Only 41% trust the government measures, while 38% are unsure. This is also reflected in the open ended responses with mentions of disapproval of Presidents Trump's inaction. Also less than 50% believe that their healthcare system will cope with the demands of the current situation.
While behaviour hasn't changed as much as in other markets there is definitely an emotional imprint of the global situation. The sentiment is reflected in the open ended answers where the word 'scary' is often used. The US citizens are worried about their family and friends.
As well as Brits they are concerned that there will be a shortage of essential goods. Following Russia on scepticism, Americans think that the information about the virus is exaggerated. And a quarter feel that the measures aimed at stopping the virus are unnecessary (in line with Russia and the UK). 'I do not think Mr. Trump took the early signs of the virus seriously enough.'
Male, 64 ' It's a scary situation and I really worry about the lack of food on the shelves at the stores. Even a lot of the medicines are gone and if an outbreak does happen there won't be enough medical equipment for everyone'
View the full USA report here: (use right click to translate in Google Chrome for immediate translation. Scroll down to read individual quotes about the Coronavirus!) https://fastuna.com/report/DHLVjHSWtg